Established as the Prudential Mutual Assurance in 1848, today we are an international financial services company with significant operations in the UK, the US, and Asia (Indonesia).

Our purpose is to promote the financial well-being of our customers, with a particular focus on financial security.

Our portfolio of well-known and respected brands has attracted more than 21 million customers (policy holders and unit holders) worldwide. Across the Group we have £249 billion of funds under management (at 31 December 2008).

Prudential is the name you can trust.